Description

Wednesday, April 5, 2017 from 8:30AM to 12:30PM EST

Join Laura Lorenz, COO and Marketing Evangelist at Leading Results, for an intensive 4-hour workshop where you'll develop a balanced marketing plan that includes inbound, outbound, earned media, and referral marketing and leave knowing how to generate more leads than ever for the rest of 2017.

Take a look at what a few of the last workshop attendees have to say about what they learned:

"Great opportunity to evaluate or begin to create your marketing strategy". Mary Elizabeth Murphy - S.T.A.R. Resources

"I learned what I need to do to effectively market my business". Kelly Cooper - Enterprise Information Systems

In just 4 hours, you'll learn how to: 

• Stand out from your competition -In a world of noise, it's hard to stand out. But you need to be loud enough to show your potential clients why they should work with you. It's not about having great service, a lot of years in business, or a wall covered in awards. Instead, it's about helping them understand what they get when they work with you and how you do it differently -- and better! -- than your competition. We'll spend time during the workshop helping you get a better understanding of what your difference is.
• Speak so your potential clients will listen -Once you know your difference, you need to decide what's important to your ideal client. We'll show you how to determine why they're looking for your business, the challenges they're having, and the goals they're trying to reach. This knowledge will guide the language of your marketing.
• Generate not just leads, but the right leads, for your businessWhen you know what makes you different and how to talk to your ideal client, it's time to consider how to attract them to your business. We'll help you design a balanced marketing approach that allows you to meet your potential clients where they are and let them come to you.
• Make 2017 a more profitable year than 2016 - Most businesses only utilize marketing when they need leads, and their marketing activities are haphazard at best. The problem with this approach is that it rarely works. Consider your marketing as you would a well: a well needs to stay primed or it won't produce water when you need it; if you don't keep your marketing strategy primed, it won't produce results when you need them. We'll help you formulate a plan for a consistent marketing strategy that gets the right message to the right people at the right time. In short, we'll teach you how to keep your marketing primed.