Description

Effective Facebook Strategies for Your Business
By Lisa Perry, Perry Productions (Digital Marketing and Website Development)

Lisa and her team at Perry Productions manage social media marketing for a number of businesses and non-profits. She is excited to share some of their knowledge with chamber members through a series of seminars so you can maximize your time and efforts on social media.
 
A brand is no longer what we tell the customer it is...it is what customers tell each other it is. One of the best places to nurture your customer relationship is on social media and specifically, Facebook.
 
How do you build an audience on Facebook, get them to actively engage with you and then become a motivated marketer for your business? Lisa will share some of her insider tips and techniques that her team uses every day for their clients that they have seen deliver significant engagement.
 
She will share these five Facebook strategies that she thinks are most important when crafting your Facebook marketing messages:
 

• How to effectively nurture and grow an audience on Facebook
• How to create posts that get the most reach
• When and how to boost a post or run a paid ad
• How to develop a content calendar that will follow the 80/20 rule
• How to analyze your insights to drive future content